Aesthetic Influences of Different Functional Elements Layout on Shopping Website Interfaces

Abstract: In order to objectively evaluate the aesthetic influence of the layout of different functional elements on mobile phone client interface of shopping websites, five aesthetic indexes were extracted and quantified including balance, sequence, unity, simplicity and density. The analytic hierarchy process, questionnaire method and user interview were introduced to calculate the weight of each index in different functional elements, and a synthetic aesthetic evaluation method of layout design for different functional elements was proposed. Taking the home page interface of four popular Chinese online shopping apps as an example, this paper verifies the objectivity and accuracy of the method for measuring the impact of different func-tional elements layout on interface beauty, and reflects the influence of each index on the aesthetic of the whole interface, which will be of instructive significance for future design．

Keywords: Aesthetic Evaluation, Interface Design, Analytic Hierarchy Process

DOI: 10.54941/ahfe1001106

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