Color Laws and User Preferences in Product Color Design

Abstract: Morandi colors are popular in architecture, home furnishing, clothing, and other applications. The laws of Morandi colors will be summarized in this paper, at the same time, its color matching is applied to the design of products to explore the factors affecting user preferences. Morandi colors of different hues have medium and low saturation and lightness. Also, the color matching is harmonious, which can bring people comfortable and pleasant visual feelings. Furthermore, Morandi colors on products of modern, elegant, and exquisite visual characteristics are the factors of user preferences, and the color matching can satisfy the basic requirements of function, interaction, and safety. The results can provide guidance for the application of Morandi colors in product design.

Keywords: Morandi Colors, Hsv Color Space Model, Product Color Matching, User Preferences

DOI: 10.54941/ahfe1001160

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