The Competitive and Productivity Challenges in developing nations: a case study of South African Automotive Industry

Abstract: The South African automotive industry is a key player to the economic growth of the nation and due to the global competitiveness, it is facing a lot of pressure. After the application of productivity methodology which a very important tool in measuring the efficiency of a system, it is evident that more still need to be done in order for this industry to be globally competitive within the constantly changing customers demand.

Keywords: Productivity, competitiveness, upgrading, multinational

DOI: 10.54941/ahfe1001617

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