Evaluation of Elements Layout Design of Ink Painting Posters Based on Aesthetics Model
Authors: Xiangyu Ma, Chengqi Xue
Abstract: With the development of the times, perceptual design, as an important part of humanized design, has received great attention. Through experimental research, people have repeatedly verified the correlation attribute between sensibility and rationality, and confirmed that there is a strong correlation between the beauty and usability of design. Aesthetic evaluation is a calculation method that abstracts the interface elements that affect the user's aesthetic experience from the interface layout by using the theories and methods of perceptual engineering, graphics, system engineering and psychophysics. It includes 12 evaluation indexes such as balance, simplicity and symmetry. Aesthetic evaluation has become an important research direction in the fields of graphic design, product design and interface design.Ink painting is a painting made by mixing water and ink into different shades of ink. It is a form of painting and is regarded as traditional Chinese painting. Chinese painting has a long history and is a powerful carrier for the Chinese nation to inherit culture. It embodies the national consciousness and aesthetic taste of the Chinese nation. Due to its characteristics in materials, writing and artistic conception, it is unique and systematic in the field of world art.With the return of local consciousness, more and more designers choose to obtain design inspiration from their own culture. The ingenious application of ink elements in modern poster design shows the broad space for the combination of ink elements and graphic design. Ink transportation by lines is a traditional Chinese painting form. It combines with graphic design to show a unique national language and show the profound cultural connotation and spiritual heritage of the Chinese nation to the people of the world.Through the research on the attractiveness of graphic poster design with ink painting as the background, this paper abstracts the interface elements that affect the user's aesthetic experience from the interface layout, studies the main constituent elements in ink painting as modules, and obtains a unified result by means of quantitative calculation of the public's aesthetic investigation and beauty, in order to obtain the key factors affecting the attractiveness of ink painting form posters. The experimental results show that the most significant factors affecting the beauty of poster typesetting with ink painting as the background are symmetry, integrity and rhythm. In addition to the "degree of balance", they all correspond to the application of the law of formal beauty of ink painting. This conclusion can be applied to provide quantitative optimization basis for the typesetting form of the combination of ink elements and poster design, so as to better integrate traditional art into modern design.
Keywords: interface design；aesthetic evaluation, ink painting, graphic design, poster
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