Layout of Emotional Elements and Functional Modules in Web Design Based on Aesthetic Indicators

Abstract: In the era of big data, opening web pages to search for information and obtain resources has become an important behavior for users to use the Internet. The beauty of the webpage will affect the user experience. A good layout can successfully guide users to browse the page. Based on aesthetic indicators, this paper first analyzes the emotional elements and functional modules of the webpage through the Kansei engineering method, and obtains the user's attitude towards the combination of website color and layout; then through correspondence analysis, the paper analyzes the user's views on the functional elements of the webpage, and finally combines color and layout data form three types of differentiated (i.e. best matching) designs for web products to meet the different needs of standardized color layouts and web page modules.

Keywords: aesthetic indicators, web design, color layout, function module

DOI: 10.54941/ahfe1001959

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