From design to verification - Case Study of Vehicle Interaction and Experience design

Abstract: With the acceleration of scientific and technological innovation in the Internet, big data, cloud computing, artificial intelligence, 5G communications and other technologies, the digital economy driven by intelligent vehicles is becoming a key field that countries around the world are competing to develop. In the automotive industry with the implementation and development of the strategy of new energy, intelligence and network connection in the automobile industry, the design idea is also transformed from the "product-centered" to "user-centered".Interaction and experience design integrates the participation of consumers into the design. Experience is regarded as "stage", products as "props" and environment as "scenery", designers trying to make consumers feel good experience in the process. The purpose of experience design is to immerse users in beautiful and comfortable experience in the process of using the product, so as to recognize the value of the product, generate resonance and loyalty. In the field of product design, this concept has been widely used. In recent years, the authors have participated in the design work of a number of production cars and concept car projects, but follows the traditional styling development process of the automobile industry, and pays more attention to "style". In the future, based on the usage scenarios and user needs, the author will formulate design direction and carry out design and development through the experience design research of immersive cockpit. Based on the vehicle level project of a certain brand, this paper analyzes the workflow and method of vehicle interaction and experience design through four stages: design research, design definition, design development and design verification. At present, the authors are still using this methodology to implement design and validation in production vehicle projects.Keywords: Automotive design, Experience Design, Design process

Keywords: Vehicle design, interaction design, experience design、test mockup

DOI: 10.54941/ahfe1002000

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