Persuasive interaction design based on The behavior of Car-sharing users in Beijing

Abstract

With the advent of the era of sharing economy, in order to alleviate traffic congestion, environmental pollution and other increasingly serious urban traffic problems, car-sharing emerged at the historic moment. However, with the rapid development of car-sharing, some problems in the process of users' use are gradually exposed, mainly manifested in the damage of the car body caused by users' non-standard operation, among which the high rate of loss of personal property of users has also caused a certain impact on user experience. This paper investigates user behavior cognition through questionnaires and other forms, studies persuasive interaction design based on user behavior of car-sharing, and attempts to improve user behavior problems in car-sharing by means of behavioral persuasion, i.e. on-board HUD reminder system, which is of certain significance to balance user experience and product value.

Keywords: Interaction design； Persuasive interaction； HUD（Head Up Display） Design

DOI: 10.54941/ahfe1002001