Potentials of a Metaverse for Smart Service Engineering

Abstract: With the rapid emergence of metaverse activities, the question arises as to what influence the new virtual world will have on real world challenges of companies. In our paper we investigate the potential of the metaverse for a systematic development of smart services. For this purpose, we first present a model that links central technologies, elements, and interactions of the metaverse. Furthermore, the impact of the metaverse is examined along a reference model of smart service engineering. In particular, the potential for integrating customers in the development activity of testing is examined in more detail.

Keywords: Metaverse, Business Models, Service Innovation

DOI: 10.54941/ahfe1002545

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