ESG and UN SDGs Driven Strategy Generation Process for Green and Pink Oceans
Authors: Evangelos Markopoulos, Kui Zhao, Mascha Samkova, Hannu Vanharanta
Abstract: The paper introduces an applied and practical methodological framework for mapping the ESG criteria on the UN SDGs, and vice versa, and applies the results in developing organizational strategies based on sustainable and social innovations that can lead to Green or Pink oceans. Such an approach can be a dynamic multiplier on the organizational efforts to comply with the ESG criteria that impact their valuation and performance, and the alignment with the UN SDGs that impact the ESG score and the reputation of the organization. Any organization can use the proposed methodology to develop realistic and operational strategies in line with the UN 2030 Agenda for Sustainable Development and the ESG criteria. Such strategies can increase the organization's competitiveness and deliver reputational benefits from their social and sustainable operations, but also financial benefits from their ESG score achievements. The paper suggests the pre and post-conditions on using the proposed method, research limitations, and areas of further research to be conducted for the application of the proposed methodology.
Keywords: Sustainability, United Nations, ESG, Social, Innovation, Green Ocean, Pink Ocean, Democracy, UN SDGs, Sustainable Development Goals, Leadership
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