Relationship of internal communication with the organizational development of a non-profit company. Peru Case.

Abstract

The research was carried out using the Internal Communication (IC) and Organizational Development (OD) variables due to their relevance for any company and especially for this organization, which works in highly competitive sectors and requires stabilization at the forefront. The study is carried out to evaluate the degree of association between IC and OD of a non-profit company. For the OD variable, the Weisbord (1976) model was used, and for the IC variable, the Dennis (1974) model was used. The research was quantitative in nature, with a descriptive-correlational level, non-experimental-transversal design. The findings indicate that the link between internal communication and organizational development is positive and of medium intensity, validating the coherence of the theory. It is highlighted that communication has essential elements with the dimensions of organizational growth, making it a critical factor in the performance of collaborators. Conclusion: It is emphasized that there is still a need to investigate the theory in more depth and promote the practical application of the constructs, both in non-profit companies and in other private sector companies that may need this type of study.

Keywords: Internal Communication, Organizational Development, Dennis (1974), Weisbord (1976)

DOI: 10.54941/ahfe1004324