Hybrid Intelligence - An Approach towards the Symbiosis of Artificial and Human Creativity and Interaction in the Design and Innovation Process in SMEs

Abstract

In a world where Artificial Intelligence (AI) is accelerating technological change, small and medium-sized enterprises (SMEs) are challenged to remain competitive and innovative. SMEs, which often are faced with having only limited time and financial resources. particularly struggle to test emerging technologies and develop innovations. In this context, recent studies suggest that the combination of artificial intelligence and the creativity of SME employees may provide a viable solution. According to latest findings, the combination of human and artificial intelligence, also referred to as “Hybrid Intelligence”, has significant potential to enhance innovation processes and increase productivity and creativity. The primary objective of this paper is to investigate how Generative Artificial Intelligence (Generative AI) can enhance creativity and efficiency in established design and innovation processes, such as Design Thinking. In addition, the paper aims to explore the possible symbiotic interaction between humans and artificial intelligence during the different phases of the innovation process in general and within innovation workshops in particular.In a first approach, an overview of human and AI capabilities and the use of Generative AI throughout the innovation process is explored. In addition, several perspectives on the use of symbiotic Human-AI interaction in creative innovation workshops are presented. Finally, the importance of interdisciplinary collaboration and the integration of Hybrid Intelligence in SMEs to enhance creativity and efficiency in the innovation process are highlighted.

Keywords: Hybrid Intelligence, Design and Innovation Process, Human-AI Interaction, Creativity, Generative AI, SMEs

DOI: 10.54941/ahfe1004718