Designing for Emotion: An Action Research Approach to Enhancing Student Engagement in Communication Design

Abstract: Emotions are needed for human contact, which includes such essentials as conversation, getting folk into channels, communication design and education. Students often encounter problems from assignments requiring outstanding creativity and problem-solving skills. For many people, it can still prove challenging to have their emotional needs met; however, if they lack motivation and engagement, higher learning becomes less pleasant. Feelings which may lead to a loss of productivity in studies? Negative, such as anxiety, boredom, irritability and weariness. Educators concentrate more on conveying academic content without genuine concern for students' emotional state. This is a significant reason they need more motivation and engagement. Creating design that evoke emotions frameworks aim to do precisely this; ensuring that products and services have characteristics that raise their users' emotional levels. The result can be increased engagement. The thesis aims to explore these issues in intersectional study, given the fact that further reduced numbers of students are being enrolled in hitherto highly regarded majority-offering directorates.

Keywords: Emotions, Communication Design Education, Emotion-centred Design, Action Research Methodology, Student Engagement

DOI: 10.54941/ahfe1004969

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