AHFE Open AccessHuman Factors in Communication of Design
Editors: Amic G. Ho
Topics: Communication of Design
Publication Date: 2024
ISBN: 978-1-964867-12-0
DOI: 10.54941/ahfe1004962
Articles
Field-of-View Studies for Stereo Interactions
Rapidly growing extended reality technologies brought us more stereo interfaces and the costs became more affordable. We anticipated a rapid adaptation of the stereo display in everyday life and professional practice. Unfortunately, similar to 3D TVs, stereo displays have not been widely used in real-time. In this study, we want to know how the users interact with the stereo display systems, say, “stereo interaction.” We focus on the factors of field-of-view and distance to the screen. We found the field of view of many well-known stereo displays is very limited. For certain devices, only one location is for the user, not for the team to view the 3D effects. We also studied the stability of the 3D image in different lighting, poses, and motion. Finally, we zoom into the laparoscopic surgery training and summarize our findings.
Yang Cai, Mel Siegel
Open Access
Article
Conference Proceedings
Reinventing the Virtual Museum Post-Pandemic: An Audience-Centric Approach to Enhancing Virtual Exhibitions of Intangible Cultural Heritage
Virtual environments have been extensively utilized in museums. During the COVID-19 pandemic, museums in China, both primary and secondary, organized virtual exhibition halls and digital collection retrieval functions. These efforts played a crucial role in facilitating public engagement with traditional culture. However, post-pandemic, public interest in online museums has significantly waned, highlighting the limitations of virtual museums in representing intangible cultural heritage.This study introduces an audience-centered approach to virtual museum design, specifically tailored to the features of intangible cultural heritage such as folk songs and dances. It incorporates Kano, AHP and AD design theories to develop the museum's virtual exhibition method. The process began with identifying 207 audience needs through research, which were then classified using the Kano model. The AHP method was employed to determine the relative importance of various user needs, emphasizing information collection, preservation, display and viewing modes, visual aesthetics, entertainment, public education, and social attributes in virtual museums. To align the design parameters of the virtual museum, the study established a mapping between the museum's functional domain and the design domain, guided by the AD theory's principle of independence. This facilitated a step-by-step evaluation of perceptual and rational solutions through a matrix, clarifying the functional scope and design methods for the virtual museum. This research offers valuable insights for virtual museum design and development, providing a reference for future virtual space projects and enhancing the representation of intangible cultural heritage in digital formats.
Haitang Zhang
Open Access
Article
Conference Proceedings
Weaving Cities through Culture: A Renewal Design on the Hangzhou Imperial Ancestral Temple Market's Revitalization
This study pioneers a participatory approach to urban renewal, prioritizing the intricacies of urban fabric and spatial design to meet the evolving needs of the community. It focuses on the ambitious transformation of Ziyang Street's agricultural market into a dynamic community plaza in Hangzhou, emphasizing direct engagement with local residents to understand their diverse aspirations for the redevelopment. The heart of our redevelopment strategy for Ziyang Street lies in the articulation of a design concept that champions urban renewal through a layered, compound approach to spatial organization. This is a bottom-up urban renewal design scheme led by residents. Our approach advocates for the transformation of traditional markets into bustling hubs of urban life, where the historical and the contemporary merge to form inclusive, compound farmers market and urban space.
Yuyang Jiang, Jia Dehan, Wei Yixin, Zhao Deli, Hu Zhenhang, Hong Zhang, Pan Hui
Open Access
Article
Conference Proceedings
Visual Pictures and Digital Technologies in the Digital Anthropocene: Development, Analysis, and Critical Reflection
This paper explores the favorable effects of visual pictures and digital technology, while critically reflecting on visual pictures and digital technology to warn humans of potential threats we may confront in the Digital Anthropocene. We cite W.J.T. Mitchell’s theory of the “pictorial turn” and Don Ihde’s phenomenology of technology to explore the development of visual pictures and the relationship between humans and visual pictures and technology, respectively. Our study focused on the visual pictures and application of digital technologies through pertinent literature and case studies. Based on these explorations, we advanced a novel viewpoint termed “non-anthropocentric intelligent technology-oriented design,” aiming to reveal the subject-object relationship between humans and technologies and how humans can escape the hegemonic control of digital beings. The current research indicates that with the support of digital technologies, visual pictures are characterized by multidimensionality, diversity, and temporally-spatially adaptability. Immersive design, formed by the deep integration of visual pictures and technologies, brings humans a more abundant visual experience. In addition, AI-assisted design also unleashes humans’ creativity and improves efficiency. Nevertheless, as the transmission of the era of “the mimetic domain” from “the picture domain” intensifies the digital gap, excessive visual pictures impose high visual pressure and cognitive crisis on humans. AI-assisted design also replaces low-quality labor and restructures design teams. However, the subject-object relation between humans and visual pictures and technologies is gradually blurring in the progress of digitization. Maintaining humanity amid the digital wave of visual pictures and technologies is to maintain humans’ free will and adhere to ethical principles in design. One crucial future direction is to explore the ethical dimensions of digital picture production and the intricate relationship between digital technologies and human embodiment.
Xiaoyu Guo, Yuyang Jiang, Yawei Hao
Open Access
Article
Conference Proceedings
The Development of a Care Assistive Device Based on Design Thinking: An Examination of Interview Methods by Visualizing Ideas Using Sketches
In the design thinking process, interviews are essential to incorporating user perspectives. Typically, the initial interviews aim for empathy, while subsequent ones during the user test phase validate prototypes. However, this often means that direct user input is not integrated during the ideation and prototype creation stages, potentially leading to a disconnect between developers and users. This study aims to promote user participation throughout the design thinking process and align perceptions between developers and users. We conducted a case study where interviews were held during the ideation phase, and hand-drawn sketches were used for visualizing ideas, thereby incorporating direct user feedback on prototype concepts. The case study focused on the development of a device to prevent falls among elderly residents in a care facility. The results suggest that using hand-drawn sketches for idea visualization during ideation interviews contributes to aligning developer and user understandings, enhancing the development process.
Risako Yanagase, Nao Takizawa, Takumi Ohashi, Miki Saijo
Open Access
Article
Conference Proceedings
Exploring the Healing Potential of Tie-dye Art Therapy Using a Younger Generation of College Students' Workshop as an Example
In the post-pandemic era, as social life and development gradually resume in an orderly manner, there has been a rapid increase in the number of individuals experiencing depressive emotions within the context of continuing work, school, and production. This paper provides a brief description of utilizing an innovative art therapy system to analyze objectively and research stress relief issues among individuals with post-epidemic depressive emotions. Creative art therapy uses China's traditional tie-dye intangible cultural heritage as a therapeutic medium, explicitly exploring the aspects of tie-dye that can be absorbed and used for art therapy. The aim is to enhance the influence and innovative dissemination of China's outstanding intangible cultural heritage, assisting individuals with post-epidemic depressive emotions in effectively releasing stress and alleviating negative emotions. Selecting the tie-dye technique as an innovative art therapy medium holds excellent practical significance for developing and constructing art therapy and harmonious society. It also presents a prospect for combining Chinese intangible cultural heritage with art therapy.
Zhiwei Wang, Shun Liu, Jiawen Mi, Huimin Wang, Yuyang Jiang, Dongliang Xu, Ze Gao
Open Access
Article
Conference Proceedings
Designing for Emotion: An Action Research Approach to Enhancing Student Engagement in Communication Design
Emotions are needed for human contact, which includes such essentials as conversation, getting folk into channels, communication design and education. Students often encounter problems from assignments requiring outstanding creativity and problem-solving skills. For many people, it can still prove challenging to have their emotional needs met; however, if they lack motivation and engagement, higher learning becomes less pleasant. Feelings which may lead to a loss of productivity in studies? Negative, such as anxiety, boredom, irritability and weariness. Educators concentrate more on conveying academic content without genuine concern for students' emotional state. This is a significant reason they need more motivation and engagement. Creating design that evoke emotions frameworks aim to do precisely this; ensuring that products and services have characteristics that raise their users' emotional levels. The result can be increased engagement. The thesis aims to explore these issues in intersectional study, given the fact that further reduced numbers of students are being enrolled in hitherto highly regarded majority-offering directorates.
Amic Ho
Open Access
Article
Conference Proceedings
The Exploration of Puzzle Design in Advertising Images
Consumers often tend to ignore or avoid excessive textual information in advertisements. Curiosity is the primal human drive that enables consumers to actively seek out and engage with information. This study aimed to clarify the content creation and form design of intriguing puzzle images and analyze the design trends of 118 print advertising images from The One Show Awards from 2017 to 2023. The results showed the following. First, puzzle content creation is divided into the number of clues, product illustrations, and realism of the scenarios. Second, the missing form design is divided into non-closure, figure-ground, proximity, and similarity. Third, trend analysis reveals that most puzzle content creation uses two or fewer clues, direct product illustrations, and realistic scenarios. In terms of missing form design, most cases apply the non-closure design.
I Ning Liu, Regina W Y Wang
Open Access
Article
Conference Proceedings
Application of Virtual Technology in the Renovation of Ancient architectures Based on Kano Model: The Example of Yongtai Ningyuanzhuang
As an ancient civilization with a long history, China has a rich variety of unique ancient architectures. Ancient architectures as an important form of expression to carry history and art, showing a long history and cultural achievements. With the continuous development of science and technology,the traditional process of protecting ancient architecture no longer meets the needs for the successful application of digital technology to usher in the digital era, and virtual technology, in which to showcase unique advantages, Taking Ningyuan zhuang in Yongtai, Fujian Province as the research object, we analyze the user demands through Kano model and discuss in depth the advantages of applying virtual technology in the protection of ancient architectures.Virtual technology, especially 3D modeling and simulation technology, plays a key role in the protection and transformation of ancient architectures. The significant advantages of virtual technology in ancient architecture protection highlight its potential value in efficient information processing, exhaustive monitoring and preventive protection. The application of virtual technology realizes the informatization management of cultural relics and architectures and provides a scientific basis for the comprehensive protection of ancient architectures.Ningyuan zhuang, as a typical architecture of Yongtai Zhuangzhai in Fujian during the Qing Dynasties, carries rich historical memories, cultural elements and the characteristics of the southern rural defense structure, making it the focus of the study due to its profound cultural connotation and historical value. The Kano model is based on user needs and implemented through a questionnaire, identifies key areas for improvement in Ningyuan zhuang, including maintenance, signage and cultural content, along with corresponding improvement suggestions.Following the improvement direction proposed by the conclusion of the Kano model, specific measures for the application of virtual technology in the repair and improvement of ancient architectures, including 3D modeling, virtual signage and interactive exhibits. In addition, for effective publicity and cultural promotion, the study provides specific suggestions for displaying virtual images and interactive experiences to enhance the overall level of protection and visitor experience at Ningyuan zhuang.In summary, this paper takes Ningyuan zhuang as a case study, and with the help of the Kano model, proposes suggestions for the application of virtual technology in the conservation of ancient architecture through a user-centered improvement strategy, providing an experimental approach to the conservation and cultural dissemination of ancient architecture. This interdisciplinary research model holds far-reaching significance for the modernization and intelligent development in the field of ancient architecture conservation, ensuring a sustainable future for the heritage of ancient architecture.
Jieru Lin, Eakachat Joneurairatana
Open Access
Article
Conference Proceedings
Human Factors Design Study for Home Beer-Brewing Machine in Residential Space: focused on In-depth Interviews of South Korean MZ Generation
The purpose of this paper is to extract and understand the significance of home-drinking culture and living spaces among the emerging customer group, the South Korean MZ generation, contributing to the activation of the Home Beer-Brewing Machine market. To achieve this, the paper conducted a literature review to explore the conceptual shifts in drinking behaviors and living space perceptions of the South Korean MZ generation following social trends. Drawing from the obtained results, recent studies within the last decade were gathered to explore the link between home drinking culture and the evolution of residential spaces among the Korean MZ generation. Analyzing from a Human Factors perspective, the study aimed to validate the diverse roles and meanings of residential spaces. After, In-depth interviews were implemented with 31 individuals from the MZ generation born between 1982 and the early 2000s to extract their meaning of home-drinking culture and living spaces. The analysis and diagnosis of the interviews revealed that experience and communication are central elements in home-drinking culture, while emotion and personalization are key factors in living spaces. Expanding on these findings, the conceptualization of home-drinking culture for the MZ generation was redefined, and the core values of home-drinking culture based on the MZ generation were typified and presented. Therefore, looking forward to future studies, this study anticipates that its results will serve as foundational data for future developments in the Home Beer-Brewing Machine market.
Min Hye Kim, Min Ju Kim, Joonmee Choi, Ken Nah
Open Access
Article
Conference Proceedings
Teaching Reform Practice Empowered by Digital Technology in Local Intangible Cultural Heritage Aesthetic Education Courses
The local non-heritage aesthetic education course is an important way to inherit and innovate the non-heritage culture. In the present time when digital technology promotes the development of the society, based on the organic combination of teaching concepts of design theory, professional skills and digital technology practice, we put forward the teaching reform of the local non-heritage aesthetic education course, improve the teaching system on the basis of the integration and structural optimization of the course content, enrich the means of teaching, and explore a new mode of teaching the course, so as to let the students better self-improvement in digital growth and cultivate talents for the digital era.
Jiang Hui, Eakachat Joneurairatana
Open Access
Article
Conference Proceedings
Enhancing public engagement and awareness: An analysis of internet meme posts usage by Indian police departments on Instagram
Social media has become integral to individuals' everyday routines, with messaging applications and platforms serving as the predominant online destinations globally. These platforms have played a significant role in increasing the prominence of internet memes, which serve as vehicles for disseminating information through the utilization of comedy and sarcasm. In this study, we examine how Instagram posts by Mumbai, Delhi, Assam, Rajasthan, and Uttarakhand police about road safety, cybercrime, women's safety, and consent engage with the public, raise awareness about these issues, and improve police-public relations. We collected 100 static memes from the Instagram pages of the police departments between January 1, 2022, and February 28, 2023, and conducted a synthesis of metadata related to these internet memes to assess their likes and comments as a secondary source of information. In addition, we used exportcomments.com to export comments from posts to.csv files and Azure Machine Learning (AML) web services to assess the sentiments (positive, neutral, or negative) of the comments. As primary data, a questionnaire survey with 90 participants (ages ranging from 23 to 43 years, 34% male and 66% female) was conducted to analyze the potential impact of internet memes on social awareness, their informativeness, and the level of trust associated with the information they convey. Purposive random sampling was employed for the selection of the respondents. A bivariate Pearson's correlation coefficient (r) was calculated to determine the strength and direction of the linear relationship between social awareness, informativeness, and the level of trust in conveyed information. The results showed that the internet memes in the corpus received over 2 million likes and were liked an average of 3369 times. The sentiment analysis of the 692 comments reveals that of them, 90.50% (629) were favorable or positive, 5.61% (39) were neutral, and 3.88% (27) were negative. This shows that people's perceptions of and interactions with the police department on Instagram are generally positive due to the platform's wide reach, high level of involvement in the form of likes, and the dearth of comments expressing dissatisfaction. The bivariate correlation (r (88) =.79, p <.001) between these two factors (social awareness and informativeness) was positive and high. There is a significant association between the potential to alter public awareness and the level of informative substance transmitted by internet memes. The study concludes that the strategic use of internet memes by Indian police departments on Instagram significantly enhances public awareness, engagement, and positive perceptions regarding road safety, cybercrime, women's safety, and consent issues. In addition, Internet memes have the potential to be a beneficial and novel tool for social awareness issues, addressing social and public concerns across social media platforms.
Samrat Dev, Bhaskar Mishra
Open Access
Article
Conference Proceedings
Exploring the Impact of Packaging Information on Consumer Purchase Decision
This study uses verbal protocol analysis to delve into how packaging information impacts consumer purchase decision. The focus is on health supplements, chosen due to their minimal susceptibility to variations in packaging aesthetics, materials, and product differences. Participants were asked to think aloud while selecting from multiple products with similar ingredients. This method provided a dynamic perspective on their processes of acquiring packaging information and consumer purchase decisions. The collected verbal protocol data underwent two coding phases. The first phase followed the EKB model, encompassing stages such as problem recognition, information search, alternative evaluation, and purchase decision. The post-purchase evaluation from the EKB model was excluded as the focus is on information search and purchase decision. The second phase involved categorizing packaging information elements based on literature. Combining the findings from the two phases, the study concludes that text, style, color, and graphics collectively influence product selection and purchase decisions. By understanding and leveraging the impact of packaging information on consumer behavior, designers can formulate packaging strategies that capture consumer attention and guide them through the purchase decision-making process, ultimately resulting in a positive post-purchase experience.
Hanbing Li, Feichen Wu, Chunheng Ho
Open Access
Article
Conference Proceedings
Virtual Scene Design of Peking Opera "Farewell My Concubine" Based on Human-Computer Interaction Technology
In the continuous development of interactive art today, people pay more and more attention to the diversity of interactive methods, and Chinese opera performance has also derived many emerging technology carriers. For example, the virtual scene opera performance is based on human-computer interaction technology, which breaks through the limitation of time and space of opera performance, transforms from the theatre stage space to various types of virtual space, and makes use of various types of carriers and media such as image and sound to perform. Actors in the virtual space can create an interactive continuation of the virtual space through body changes or spatial scheduling. This not only enables the audience to appreciate the imagery of the "four skills" of Singing, Recitative, Acting, and Acrobatic Fighting in the choreographed movements of the opera but also to appreciate the spatial image of the "image outside of the image" and "image outside of the meaning".The virtual scene design of the Peking Opera "Farewell My Concubine" realizes the functions of multimedia participation in performance and construction of virtual scenes through digitally constructed performance scenes, which can be quickly applied to diversified opera performances, and at the same time, it has strong theoretical and practical application value in expanding the scope of the audience and expanding the effectiveness of trans-media digital opera dissemination, providing new possibilities for further combining the virtual scene design of the opera with human-computer interaction technology.
Siyuan Du
Open Access
Article
Conference Proceedings
Chinese Yunnan Pu-er Tea Ecological Branding Design for the Japanese Market
Chinese tea culture, deeply rooted in history, is facing challenges in contemporary markets, particularly in appealing to younger consumers. Yunnan A Chang Pu-er tea, originating from a region with a long tradition of tea production, seeks to enter the Japanese market amidst China's vast tea industry yet weak branding. Japan also has a long history of tea culture, and a growing interest in health and beauty benefits of tea. A survey conducted by Itoen Corporation reveals increasing health consciousness among Japanese consumers, particularly in their 20s, with green tea's health benefits gaining prominence. This trend is reflected in a rise in tea consumption, driven primarily by health considerations. Despite the dominance of green tea in Japan, there is potential for introducing Chinese Pu-er tea to cater to evolving consumer preferences. Furthermore, the study highlights the enduring interest of young Japanese women in healthy tea consumption, a trend unaffected by time. Considering Japan's focus on eco initiatives, the study aims to conduct research of Pu-er tea's brand new image for Japanese market with environmentally friendly packaging, leveraging QR code technology to enhance consumer engagement and storytelling about Chinese tea history.
Rei Hashiba
Open Access
Article
Conference Proceedings
Cross-border Integration and Innovation of Traditional Chinese Exercises and Digital Media Technology: The Case of Baduanjin
Baduanjin is an independent and complete set of traditional Chinese fitness techniques originating in the Northern Song Dynasty, known for its holistic health benefits rooted in ancient Chinese customs, and is enjoying renewed popularity around the globe. In this study, through the use of body sensing camera, dynamic capture and limb movement recognition following the movement of Baduanjin martial artists in space, the body sensing camera data is combined with Touch designer to realise a new form of digital interaction design for real-time interaction of visual images. The transformative impact of digital media on the preservation, dissemination and promotion of Baduanjin is explored. The multidimensional aspects of this cross-border integration are revealed, providing insights into cultural adaptation, technological innovation, and the health implications of using digital media to disseminate traditional Chinese practices such as Baduanjin. The findings of this study contribute to an understanding of the evolving landscape of traditional calisthenics in a digitally connected world, highlighting the opportunities and challenges inherent in the fusion of ancient traditions with modern technological advances.
Xingyi Wen, Wei Cui, Huiyan Chen, Fan Liu, Yulin Shao, Fang You
Open Access
Article
Conference Proceedings
Facilitating Stakeholder Consensus in Geothermal Development: Developing an AIGC-Integrated 3D Visual-Tactile Opinion Communication System
Effective stakeholder communication is crucial for successful geothermal development projects. This research proposes integrating co-sketching methods into the Persuasion Game (SNG) framework to enhance mutual understanding and consensus among diverse stakeholders. Empirical experiments validate the improved communication effectiveness of the sketching-integrated SNG compared to traditional verbal exchanges. To address practical implementation challenges, an AIGC-Integrated 3D Visual-Tactile Opinion Communication System is designed, leveraging AI-generated visuals iteratively refined through intuitive tactile inputs. Prototypes for key system components are developed and tested, demonstrating feasibility. Future work involves large-scale prototyping, system integration, and field trials with actual stakeholders to validate the holistic system's usability and capability in fostering stable geothermal project consensus formation.
Zhenyu Ma, Xiaotong Wang
Open Access
Article
Conference Proceedings