Human Factors Design Study for Home Beer-Brewing Machine in Residential Space: focused on In-depth Interviews of South Korean MZ Generation

Abstract

The purpose of this paper is to extract and understand the significance of home-drinking culture and living spaces among the emerging customer group, the South Korean MZ generation, contributing to the activation of the Home Beer-Brewing Machine market. To achieve this, the paper conducted a literature review to explore the conceptual shifts in drinking behaviors and living space perceptions of the South Korean MZ generation following social trends. Drawing from the obtained results, recent studies within the last decade were gathered to explore the link between home drinking culture and the evolution of residential spaces among the Korean MZ generation. Analyzing from a Human Factors perspective, the study aimed to validate the diverse roles and meanings of residential spaces. After, In-depth interviews were implemented with 31 individuals from the MZ generation born between 1982 and the early 2000s to extract their meaning of home-drinking culture and living spaces. The analysis and diagnosis of the interviews revealed that experience and communication are central elements in home-drinking culture, while emotion and personalization are key factors in living spaces. Expanding on these findings, the conceptualization of home-drinking culture for the MZ generation was redefined, and the core values of home-drinking culture based on the MZ generation were typified and presented. Therefore, looking forward to future studies, this study anticipates that its results will serve as foundational data for future developments in the Home Beer-Brewing Machine market.

Keywords: The MZ Generation, Home Drinking, Residential Space, K-Culture

DOI: 10.54941/ahfe1004972