Ridesharing as a part of modal shift: An Austrian Pilot case study.

Abstract: Changing mobility behavior is a dynamic process that involves a combination of individual choices, technological advancements, and policy interventions to create a more sustainable and efficient transportation system. Efforts to change mobility behavior often focus on creating a multimodal transportation system that offers a variety of options for different circumstances. This can involve a combination of improving existing infrastructure, implementing new technologies, and adopting policies that encourage sustainable and efficient transportation choices. In the DOMINO project, we were focused on using ridesharing as a part of modal shift in Upper Austria. In a detailed elaboration, strategic and organizational prerequisites for an efficient control of transport infrastructure and means of transport (intermodal mobility) were recorded within the pilot regions of the DOMINO project. Thus, important preliminary work has already been done, which provided a basis for the further implementation of the project. The DOMINO pilot has provided valuable insights into the ridesharing field by evaluating the user data collected, especially by gathering experiential knowledge about what works and what does not. Despite these advances, ridesharing has yet to take root in the minds of users, and the transition from the convenience and flexibility of owning a vehicle remains a gradual process.

Keywords: Ridesharing, Modal Shift, Mobility as a Service, Human Factors in Transportation

DOI: 10.54941/ahfe1005245

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