The impact of Application icon design aesthetics on user downloads

Abstract: With the rapid development of the Internet, understanding the popularity of APP icon is crucial for designers and R & D personnel. People 's daily life, work and entertainment are inseparable from downloading APP application software. People pay more and more attention to the design effect and experience effect of mobile products. At present, the research on APP icon mainly focuses on program operation and text attributes, and less attention is paid to the design aesthetics of APP icon,how to make users feel the attraction of app itself to users in addition to considering the necessity of app when downloading app icon is a problem that needs to be studied. This paper uses literature analysis, case analysis and interview to study the impact of APP icon design aesthetics on user downloads. The researchers collected the top three APPs of 12 different types of APPs from the seven-wheat data download list, and used the theory of interface design to analyze their design aesthetics commonalities from the perspectives of color, element complexity and symmetry, and proposed four hypothetical questions. Finally, through the interview method, it is concluded that app icon is more popular with users if it follows the principle of conciseness and clarity, the principle of multiple colors, the principle of multiple colors, the principle of balanced U-shaped and the principle of slight complexity, and the download volume will increase significantly. It is hoped that through the research of this paper, the overall design level of APP icon will be further improved.

Keywords: APP icon, Design aesthetics, User downloads, User interface, Color, Element complexity, Symmetry.

DOI: 10.54941/ahfe1005879

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