Challenges and Opportunities in E-commerce Distribution Networks in Johannesburg.

Abstract: While the rapidly expanding e-commerce in Johannesburg, the distribution Networks in e-commerce need an examination of the challenges they may encounter and the opportunities these challenges can provide. Promoting development and improving competitiveness relies on overcoming certain logistical challenges. Significant gaps exist in the present research, a lack of studies concentrated on Johannesburg, and an inadequate understanding of consumer viewpoints concerning e-commerce distribution. This study intends to narrow these gaps by considering significant issues, including inventory accuracy, the impact of infrastructure on costs, and customer switching rates and their consequences on operational efficiency. The study used a mixed-methods approach, combining current quantitative data with qualitative insights from case studies and industry reports. This methodology resulted in significant discoveries: Companies in Johannesburg's e-commerce industry are expressing concerns with last-mile deliveries, inventory management, resource management, and real-time tracking. This underscores a demanding logistics landscape that requires targeted improvements in technology and infrastructure. These findings pertain to all e-commerce platforms that could be utilised to enhance operational efficiency and consumer satisfaction. We can surmount these challenges and capitalise on opportunities in Johannesburg's e-commerce sector to get a competitive advantage and establish a foundation for long-term success.

Keywords: E-commerce Distribution Network, Johannesburg, Logistical Challenges, Operational Efficiency, Technological Innovation.

DOI: 10.54941/ahfe1006039

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