The Influence of Culture on Typeface Perception and Design

Abstract: This study aims to explore the impact of culture on typeface design and its communicative effectiveness, particularly in a multicultural city like Hong Kong. The research will employ a mixed-methods approach, combining surveys and semi-structured interviews to gather data from a diverse sample of individuals from various cultural backgrounds. The aim is to provide empirical insights into the relationship between cultural dimensions and preferences for typefaces, as well as practical guidelines for designers to create culturally sensitive typefaces. The study will contribute to the field of design psychology by establishing a foundation for understanding the relationship between culture, typography, and user experience. The findings will be presented to design practitioners in multicultural contexts, while also addressing limitations and suggesting potential directions for future research. The study will also explore the impact of emerging technologies on cross-culturally relevant typography.

Keywords: Typeface Design, Cultural Perception, Typography Psychology, Visual Communication, Multicultural Context

DOI: 10.54941/ahfe1006745

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