AIGC as the Third Space for Cultural Innovation Design

Abstract

Design in the digital-intelligent era is undergoing a profound “cultural turn”, shifting from symbolic representation to algorithmic logic and from aesthetic experience to power structures. Culture has evolved into an active agent for reconstructing technological paradigms and negotiating power relations. Drawing on Bhabha’s concept of the “third space”, this study explores how AIGC and its creative practices function as a field of cultural hybridity and meaning negotiation. It argues that the hybrid interplay between culture and technology challenges the traditional understanding of algorithmic systems, fostering new paradigms of technological perception and application. Simultaneously, at the level of power dynamics, design practice becomes an arena where diverse cultural subjects contend for discursive authority. Through theoretical interpretation and case analysis, this paper reveals how design evolves from formal creation to cultural dialogue, offering a critical perspective on the new mechanisms of cultural innovation and design practice in this changing age.

Keywords: AIGC, Design, Third Space, Cultural Innovation

DOI: 10.54941/ahfe1007462