Relationships among Personality Traits, ChatGPT Usage and Concept Generation in Innovation Design

Abstract: The literature reports many evidences about the influence of personality on design activities. At the same time, Natural Language Processing - NLP - tools are gaining importance day by day in product innovation. This research investigates possible relationships among personality traits, ChatGPT usage and the generation of innovative design ideas. A Microsoft Excel workbook implementing the first release of a data analysis framework has been developed and is available for downloading. The reader can use it to carry on personal evaluations; in the near future, an updated release of the framework will allow sending the results to a cloud repository to build a large database and perform more robust statistical analyses. This will allow the relationships highlighted up to now gaining objectivity and discovering new ones.

Keywords: Personality Traits, NLP Tool Usage, Concept Generation, Innovation Design

DOI: 10.54941/ahfe1004179

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