Visual Narrative Design of Text in Augmented Reality Interactive Experience

Abstract: With the rapid development of digital society, augmented reality technologies are creating rich and engaging user experiences that are changing the way information is transmitted. As a key element in conveying information, telling stories, and constructing user experiences, the visual narrative design of the text is facing the challenge of moving from a traditional medium to a digital interactive medium. In the context of augmented reality, many researchers have focused on how to effectively use text for visual narrative design to create appealing visuals with clear and easy-to-read messages and themes. This paper examines the characteristics and functions of different types of text from the perspective of visual narrative, taking the origin, development, and construction of text as the starting point. Based on the properties of augmented reality technology, a model of textual visual narrative design strategy applicable to interactive application scenarios is constructed. Based on the theoretical study, an evaluation is carried out with actual augmented reality interaction design cases. Based on user feedback and the effectiveness of the design cases, the design model is optimized and improved to ensure that augmented reality technology can bring immersive and imaginative interaction experiences to the visual narrative design of text. This study helps to deeply understand the inner logic and process of textual visual narrative, enrich and expand its application theory in the field of interaction, improve the efficiency and visual effect of textual information dissemination, and provide some guidance and reference for the future development of the textual narrative.

Keywords: Augmented reality, Text design, Visual narrative, Interactive experience

DOI: 10.54941/ahfe1004226

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