Mechanism of Multidimensional Subjective Perception of Automotive Interior Fabric Materials

Abstract

With the rise of new energy vehicles and increased consumer demand for personalization, understanding consumer behavior and emotional experience has become critical. This study analyzes the perceptual dimensions and influencing factors of automotive interior materials that affect consumers' car purchase decisions. The study analyzes consumers' preference for interior materials of new energy vehicles by examining the subjective perception differences between visual and visual-tactile dimensions. The study adopts the "material perception" theory to investigate people's perceptual evaluation of automotive interior fabric materials. Through perception experiments and multidimensional scaling analysis, we establish a space of perception dimensions and a structural model of material perception factors affecting car purchasing decisions. Regarding material roughness, there were significant differences across conditions, with visuotactile sensation rougher than visual sensation, and the interaction of material properties and sensory conditions had a substantial effect on emotionally assessed words. The study's results reveal the critical factors in consumers' car-buying choices and the advantages of automotive interior materials in the emotional perception dimension.

Keywords: Material Perception, Automotive Interior Fabric Materials, Emotional Experience, Perception Modeling, Multidimensional Analysis

DOI: 10.54941/ahfe1005139