Multi-expert Cooperative Development of Painting-themed Tourist Souvenirs Based on ICCO Model

Abstract: The museum's painting collection has gradually become a vital reference resource for developing souvenirs. This study adopts ICCO theoretical framework and studies 534 kinds of souvenirs from the official Taobao flagship store of the Forbidden City according to the ideas of import, classi-fication, comparison, and export. Adopt = Houyi collector to collect data, EXCEL to sort out data, and organize several experts to analyze painting types, techniques, and crafts. As a result, tourists' favorite painting is "A Thousand Miles of Mountains and Rivers," and their favorite souvenirs are delicate flower-and-bird paintings and souvenirs of multi-expert cooperation are the main ones. Best-selling goods can be divided into auspicious meanings, festivals, and life scenes. Most products with large total sales volume are priced below 300 yuan. The products most accepted by consumers are souvenirs (50 yuan), bags (100 yuan), cups (200 yuan), silk scarves (250 yuan), and lamps (300 yuan). To sum up, the collaborative design method of many experts can provide more possibilities for the design of tourist souvenirs with flower-and-bird painting as the theme, and more different souvenirs can be developed according to the styles and preferences of different users.

Keywords: Chinese painting, multi-expert cooperation, painting theme

DOI: 10.54941/ahfe1004241

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