AHFE Open AccessLean Development of a Mobile Application for Advergames
Abstract
Advergames refer to the gamification of product and brand advertisements. AdsPlay is a mobile application designed as a multi-brand advergame platform. The application was developed using the Lean Product Development (LPD) framework and guided by User Interface (UI) design principles, incorporating brand-sponsored rewards to drive user engagement. Through a mixed-methods approach combining both qualitative and quantitative techniques, a series of Minimum Viable Product (MVP) prototypes were iteratively created and tested with target users. The final prototype received evaluation scores of 8 and 9 out of 10 for perceived value and ease of use, respectively. The successful design and development of this application contribute to the body of knowledge on advergames, particularly within the underexplored context of Thailand.
Keywords: Advergame, Lean Product Development, Mobile game, Mobile application
DOI: 10.54941/ahfe1006267
Cite this paper
More from this volume
- AI-Driven Social Dialogue and Systemic Change: How Designers Use Technology to Foster Sustainable Social Innovation
- Digital Humanities Design in an Interdisciplinary Context: A Visualized Analysis Based on CiteSpace
- Relational Vulnerability as a Design Entry Point: Activating Community Connections through Micro-Prototypes
- Urban Colour Palettes and Emotional Responses
- Human-Centered Knowledge Base for Enhancing Problem Solving in Supply Chain Quality Management
- Effect of Phase Change Material Melting Points on Thermal Protection Behavior of Firefighters’ Turnout Gear
- Expanding Technology and Human Readiness Levels: Measuring the Maturity of New Learning Technology and Content
- E-Learning as a Catalyst for Competence Development in Smart Failure Management: A SME-Focused Approach
- Optimization application and user experience evaluation system of knee brace