Determining the potential of AI in generating visionary innovations by observing Generation Z

Abstract

Contemporary product development is currently undergoing a profound paradigm shift triggered by rapid advances in the field of artificial intelligence (AI). In an era where dynamism and speed determine market success, the pressing question arises regarding the true potential of this technology for generating innovation and for the field of entrepreneurship. This study examines this transformation process through a pragmatic research approach: the observation of so-called Generation Z. As “digital natives,” these individuals have grown up with digital technologies and should, in theory, exhibit the highest adoption rate for AI tools. As part of a case study at the Munich University of Applied Sciences, Generation Z students were tasked with innovation projects to determine, through a combination of behavioral observation, results analysis, and subsequent surveys, to what extent AI is capable of supporting the process from initial idea to visionary innovation. The focus here was deliberately on revolutionary rather than evolutionary approaches, on generating visionary innovations that go beyond incremental improvements. The results make it clear that AI’s greatest value currently lies in visual inspiration and the communication of complex visions of the future, while original creative work continues to require synergistic interaction between humans and machines.

Keywords: Artificial Intelligence, Visionary Innovation, Generation Z, Product Development, Creativity Techniques, Visualization.

DOI: 10.54941/ahfe1007384