Climate Science Popularization Packaging Experience Design Based on Transmedia Narrative Theory

Abstract

Global warming has become a severe ecological challenge for humanity at present. However, climate science popularization for children is generally plagued by such problems as abstract content, single form and the disconnection between knowledge and practice. To address these pain points, this study, based on the transmedia narrative theory, proposes a climate science popularization packaging experience design integrating physical packaging with digital interaction. The effectiveness of the system is verified through user testing, and a trinity science popularization system featuring "physical packaging + digital interaction + practical transformation" is ultimately constructed. Taking a lamp-type degradable and reusable packaging as the physical carrier, the design is combined with an AR pet raising application designed based on the images of polar endangered animals, integrating climate knowledge, emotional connection and behavioral incentives into a whole. Through three core modules including knowledge infiltration, social linkage and practical transformation, children are guided to transform from passive recipients into active explorers and practitioners, which provides an innovative path for improving teenagers' climate literacy and behavioral willingness through integrated design.

Keywords: Global Climate Warming, Adolescent Science Popularization, Digital Interaction Design, Transmedia Storytelling, Sustainable Packaging

DOI: 10.54941/ahfe1007636