The Innovative Culture Design of Weifang Traditional Kite

Abstract

Weifang traditional kite patterns face the core market dilemma of high cultural recognition but low consumption conversion. This study addresses the practical issue that their visual styles are outdated and fail to attract contemporary consumers, despite their profound cultural connotations and significant value for inheritance and transformation. It aims to bridge the gap between traditional pattern language and modern aesthetic applications through modern design transformation. Using the theoretical frameworks of design semiotics and color psychology, along with the case study method, this research systematically collected, deconstructed, and interpreted the patterns of typical Weifang kite cases. This process involved extracting and recombining motifs and contemporaneously translating the traditional color system. Based on this, new pattern and color series conforming to the modern visual context were constructed. Design principles and methods for cultural and creative products based on Weifang kite culture were proposed. Accordingly, cultural and creative products, ultimately aiming to promote the revitalization of the Weifang cultural tourism brand.

Keywords: Weifang Kite, Traditional Patterns, Cultural And Creative Products, Innovative Design

DOI: 10.54941/ahfe1007629