Embodied Cognition Theory-Driven AR Board Game Design: Innovative Practice of the "Five Emperors" Cultural IP in Fujian Museum

Abstract

As a representative intangible cultural heritage of folk custom in Fujian, the Fuzhou Wulinggong Culture carries profound regional cultural memory, the core of simple folk beliefs, and the traditional spirit of pursuing goodness and justice. Its value in cultural inheritance, social identity, and cultural tourism development is inestimable. Aiming at the current problems such as weak IP development of existing products, low cultural dissemination, and serious homogeneity of cultural and creative products, this study innovatively integrates IP image development, AR board game design, and UI interface design into the protection and inheritance of Fuzhou Wulinggong Culture. It constructs an interactive architecture of "physical cards + AR" to realize the virtual character interaction function. Based on the theory of embodied cognition, this study reactivates the folk charm of Wulinggong Culture through modern visual language and immersive interactive experience carriers, enhances its social recognition and appeal to young groups, and further realizes the creative transformation and innovative development of this regional intangible cultural heritage in the new era. It provides a new direction for the integration of cultural museums and AR technology and the dissemination of cultural and creative IPs.

Keywords: Wudi Culture IP, Embodied Cognition Theory, AR Technology, Cultural And Museum Board Games, Cultural Activation

DOI: 10.54941/ahfe1007624