The Application of AR VR, and MR Technologies in the Museum Field: A Bibiometric Analysis from 2014 to 2023

Abstract: Museums have always played an indispensable role as a key place for cultural inheritance and educational dissemination. However, with the rapid development of science and technology, Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) technologies have gradually changed the traditional way of museum display and interaction, bringing brand new opportunities and challenges to the museum field. In this paper, we take the relevant literature collected by Web of Science as the data source, and comprehensively use VOSviewer and CiteSpace in the method of scientific bibliometrics to draw scientific knowledge map from the distribution of literature in terms of the year of output, countries, research institutions, authors, references and keywords, etc., and carry out the visual analysis in order to sort out the research lineage and systematically know The global characteristics and theoretical basis of the research on the application of Ar, Vr, and Mr technologies in the field of museums in the international scope, and explore the new trend of future development according to the current research hotspots. The results show that the overall number of literature within the search scope is on the rise, with Italy, China and the United States in the leading position of research, and the research hotspots are mainly focused on the research of virtual reality cultural heritage, the research of museum education, the research of museum user experience, the research of museum digitization, and so on. Together, the references cited constitute the main knowledge base of Ar, Vr, and Mr technologies in the museum field and link most of the studies together. User research, information and communication technologies, authenticity, and consumer behavior emerge as emerging trends for future development. Poor collaboration between research organizations and authors, as well as the lack of highly productive authors are the main limitations of the research at this stage. The study shows that Ar, Vr, and Mr are the technologies that are widely used in the museum field today and the research interest is increasing day by day globally. This paper provides useful insights for practitioners, researchers, and policy makers in the museum community to support the digital transformation of museums.The use of scientific bibliometric methods is a valuable tool to comprehensively analyze and understand the current status and global characteristics of research in this field.

Keywords: AR, VR, MR, Museum, Bibiometric, Technology Application

DOI: 10.54941/ahfe1004529

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