Evaluation of Architectural Perception in Urban Industrial Heritage Buildings Based on Eye Tracking Technology

Abstract: In the context of China's urban renewal era, the transformation of urban industrial heritage buildings is increasingly welcomed by architects and citizens. It is crucial to scientifically and effectively identify and evaluate the visual perception brought to viewers by the renovated industrial buildings. This study combines eye-tracking technology from human factors analysis with subjective questionnaire results to assess the visual perception of architectural spaces in a typical industrial heritage renovation project in Beijing—Langyuan Station. The results show that focusing solely on prominence (e.g., using bright colours) in renovation may not necessarily increase observers' likability or desire to explore. We recommend that in the process of renovating urban historical industrial buildings, full consideration should be given to the authenticity of the building itself, the continuity of its style, and the consistency of its style. Design innovation based on these considerations (e.g., using materials or structures with similar styles) tends to be more attractive. The findings of this study provide valuable information and practical guidance for architects and designers.

Keywords: Eye tracking, Urban Industrial Heritage, Architectural Perception

DOI: 10.54941/ahfe1005345

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