AHFE Open AccessIt’s a Life, Not a Medical Label: Balancing Fashion Rhetoric and Emotional Durability in Health Products
Abstract
As the health industry shifts toward a "fashion-lifestyle" paradigm, health-assistive products are undergoing an ontological transformation from hidden functional tools into explicit carriers of personal narrative. This study addresses the dual ethical challenge of utilizing fashion rhetoric to destigmatize "disease identity" while ensuring emotional durability (Chapman, 2005) to prevent products from becoming fleeting trends. By proposing a Participatory Emotionally Durable Design (PEDD) framework and analyzing 480 interview samples from 80 target users, the research identifies that authentic emotional longevity stems from "gift contracts" and "autobiographical narratives" rather than preset marketing nodes. Applied to the brand Modobloom, this framework demonstrates how users negotiate sociocultural pressures to transition from "passive healers" to "co-builders of life meaning," offering a new methodological foundation for the perceptual governance of future health-related products.
Keywords: Fashion Brand Products, Emotional Persistence, De-medical Design, Rhetorical Balance, Healthy Product Design
DOI: 10.54941/ahfe1008051
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