Narrative Design Method Innovation: Exploring Paths to Enhance the Story Connotation and User Experience of Cultural and Creative Products

Abstract

Cultural and creative products serve as vital vehicles for cultural dissemination, where the articulation of narrative substance and its connection to user experience constitute the core driver of value enhancement. However, contemporary design in this field is hampered by prevalent issues: homogenized narrative formats and insufficient emotional resonance between story and user, which impede effective cultural transmission.Focusing on innovating narrative design methodology, this study aims to enhance the narrative depth and user experience of cultural and creative products. Employing a triangulated framework—encompassing literature review, questionnaire surveys, and case study analysis—we clarify the current applications and dilemmas of narrative design in these products and investigate the intrinsic relationships between narrative elements, design techniques, and user experience.This research delineates innovative pathways in design methodology across three dimensions: narrative structure, emotional expression, and interaction modes. Integrating theories from semiotics and affective design, it explores the linkages between narrative meaning, design approach, and user engagement. By decoding the symbolic significance of cultural elements, the study formulates targeted narrative design strategies for cultural products.Through design practice and validation with representative products, this work provides actionable methodological insights for narrative design in this domain. It seeks to propel the evolution of cultural and creative products from mere "cultural symbol presentation" towards "story-driven emotional communication," thereby paving the way for novel applications of narrative design within visual communication.

Keywords: Narrative Design, Cultural And Creative Products, User Experience, Emotional Interaction, Semiotics, Design Methodology

DOI: 10.54941/ahfe1008034