Redefining Cultural Experiences: An AR Interaction Design Study of Chu Phoenix Patterns Based on the Three-Factor Theory of Culture

Abstract

As a core totem of Jingchu culture originating from the Shang and Zhou dynasties, the Chu phoenix pattern stands as one of the most representative visual symbols within its ornamental system. However, against the backdrop of an era characterized by fragmented information, traditional culture faces the challenge of gradual erosion. This study, grounded in the “Three Factors of Culture” theory, constructs a design framework aimed at systematically enhancing the user experience of cultural products. First, an original digital design of the Chu phoenix pattern was completed. Based on the Unity platform, an AR interactive application was developed, transforming the pattern elements into science-popularization animations through information visualization. Users can interact with virtual elements through gestures to trigger educational animations that blend audio-visual effects, thereby enhancing cultural learning immersion through gamified interaction. To evaluate the AR system's effectiveness in improving user experience and cultural cognition, this project recruited 40 adolescent users for experimentation. Results indicate that the AR system delivers a positive user experience and effectively fosters cultural identity among users.

Keywords: User Experience, Augmented Reality, Three-factor Theory Of Culture, Digitalization Of Cultural Heritage, Chu Phoenix Pattern

DOI: 10.54941/ahfe1008062