Effect of Balance and Symmetry on web aesthetic: Computational modeling and experimental investigation

Abstract: In order to objectively evaluate the beauty of webpage colors, balance and symmetry are selected as rating indicators, using HSV color model to quanti-fy the evaluation through the principle of visual weight, and the main inter-face of the search engine is used as an example to verify the calculation model of the beauty of the color layout. In the experiment, 10 subjects eval-uate the stimulus pictures, which verified the rationality of the computation model.

Keywords: Aesthetic Evaluation, Web Interface Design, Calculation Model

DOI: 10.54941/ahfe1001204

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